Eureka Massalias Secrets Black is the only Fabric softener which consists of the color fixative ingredient making the product the specialised fabric softener for Blacks & Darks!!
The online campaign was on air for 4 weeks using Facebook & Instagram posts, video, competition, google banners, blog article and YouTube ad.
The aim of the campaign was to remind the consumers that are caring for their Black & Dark clothes that Eureka Massalias Secrets Black is the Only specialised fabric softener for Black & Darks!!