Since the beginning of 2020, the pandemic in our country has made the need for disinfection and cleanliness at home, more important than ever. Recognizing this heightened need, Eureka, with its long tradition in disinfectant & cleaning products under the Topine brand, has launched new products at this most appropriate time, further expanding the Topine family!
To cover the particularly increased demand for disinfectant-cleaning products, Eureka proceeded to finding alternative solutions to cover the increased needs. Thus in 2020, Eureka responded by placing on the market the timeless Topine General Purpose Antibacterial & Disinfectant in refill packaging along with the spray.
New products soon followed as the new Topine Total Power Floor & All Purpose products were launched offering a double benefit to the consumer in two wonderful fragrances, Green Apple & Floral. The products are antibacterial-disinfectants covering the current need for disinfection, and also multipurpose cleaners suitable for the daily cleaning of all surfaces of the house. Additionally, the two new launches have a big advantage in terms of the recommended dosage for disinfection, since only 25ml of product per 1 liter of water are required to disinfect!
Eureka, aiming to satisfy the need for products used on mainly small surfaces, further expanded its range by launching the new Topine 5 in 1 Green Apple Spray , which in addition to its disinfecting & cleaning action, removes causes of allergies while giving a pleasant aroma of cool green apple!
Topine, demonstrating its strong character, continues in the same direction in 2021, expanding into new categories, and offering innovative products for cleaning and disinfecting surfaces that we all touch daily. So, at the beginning of the year, another new product was launched, the Topine Total Power Spray with 70% ethyl alcohol , available in two fragrances Mountain Fresh & Spring Valley . The new Topine Total Power is available in the form of an aerosol spray, offering hygiene, effective cleaning, fighting odors, while also removing causes of allergies and giving a pleasant scent. It can be used on hard surfaces such as knobs, buckets, toilets, sinks, toys, exercise equipment & soft surfaces such as car seats, sofas, upholstery, pet beds etc.
At the end of 2020, Topine returned on screen through the new TV campaign of Eureka in the category, highlighting the benefits of the new Topine Total Power whilst reminding consumers of the Topine brand and its full range of products offering “Disinfection & Cleaning to the Top! ”. The campaign in combination with the online promotion of the new products will continue into 2021.